Introducing the Unified Learning Hub
Training courses, help system, and product updates now integrated into one seamless learning experience.
What's NewFeaturePinnedJan 7, 2026
WHAT'S NEW
Features & Updates
Discover the latest features, improvements, and updates in AdTAO. See how we're making Google Ads management easier, faster, and more effective.
Featured
All Updates
Layout for Demographic Data in Workbench Made Better
When you run demographic analysis - age, gender, household income in Automations you now have a specific data view to make it easy to action the insights generated from the analysis
What's NewFeatureJan 15, 2026
Audit Score History component Now Available
The new "Audit" function in "Automations" has been upgraded with a score history so you can track back through the progression of the account as items are actioned and see the improvements in score directly.
What's NewFeatureJan 15, 2026
Currency updates
In certain circumstances currencies were not appearing correctly through the platform. This is now fixed.
What's NewBugJan 15, 2026
Multi-Campaign Budgets
Created the ability to set and monitor a single HOPE budget covering multiple campaigns so that you can group campaigns into a single budget within the platform
What's NewFeatureJan 15, 2026
Goal tracking improvements
Improved goal progress monitoring with better data availability indicators
What's NewImprovementJan 15, 2026
Accounts dashboard improvements
We have made improvements to the column layout, filters and column headings to make it easier to understand and use the dashboard
What's NewImprovementDec 12, 2025
Campaign budget creation bug Resolved
A bug was preventing campaign budgets from being created, this has been resolved
What's NewBugDec 12, 2025
Workbench performance improvement
Users with a lot of workbench data were finding the system slowing down, this has been resolved and is now much more responsive.
What's NewImprovementDec 12, 2025
Templates have been upgraded to show actions more clearly - Recommend, mutate or report and are filterable
in the Automations tab you can now see the actions that a template will take - Recommend, mutate or report and are filterable
What's NewFeatureDec 11, 2025
workbench card design for keyword theme reorganisation Made Better
We have developed a specific card design for re-organising keywords within ad-groups to new ad groups
What's NewFeatureDec 11, 2025
Help system now includes help for all tasks
The help system now includes help for all tasks, this is a major improvement to the help system and will help you understand what each task does and how to use it
What's NewFeatureDec 11, 2025
landing page related tasks to verify landing page performance Made Better
We have added new landing page related tasks to verify landing page performance and compliance - these are added to the Lead Generation template
What's NewFeatureDec 11, 2025
Team workflow signup improvements
The team signup has been improved so you can see expired invites, and it's clearer for users when they are joining an existing team
What's NewFeatureDec 11, 2025
workbench card design for landing page performance Made Better
We have developed a specific card design for landing page performance in workbench, this is a major improvement to the workbench and will help you understand what each task does and how to use it
What's NewFeatureDec 11, 2025
Notifications have begun rolling out
Notifications are now being sent to users to notify them of important events. We have started with sync errors when collecting daily stats, more key events will follow
What's NewImprovementDec 1, 2025
Help system now available
We have built a help system that allows you to view documentation for the app, and get help with any issues you may have
What's NewFeatureDec 1, 2025
Chat now handles more types of initial and follow up messages
From analysis of successful and failed chat interactions, we have improved the chat system to handle more types of initial and follow up messages
What's NewImprovementDec 1, 2025
Automation Results now better formatted for easier reading
We previously displayed logs in automated markdown format. This is now processed to be easier to read
What's NewImprovementNov 30, 2025
Competitor ad library now available
We have built a competitor ad library that allows you to view competitor ads for your keywords and locations, and see the ad copy, and compare key elements against your own ads
What's NewFeatureNov 30, 2025
Many app pages refactored to improve speed and user experience
As we have expanded functionality within the app, several pages have grown beyond their original scope and as a result have become slow. Many including the main Accounts Dashboard, single account dashboard, workbench and automations have been refactored.
What's NewImprovementNov 30, 2025
Editable business profile fields
The business profile fields are now editable, allowing you to update the business profile with your own information, and make any corrections needed from the AI analysis
What's NewFeatureNov 28, 2025
Filtering by object type in templates
task templates can now be filtered by the object that they affect, and separately for settings vs performance tasks
What's NewImprovementNov 27, 2025
App icons all updated to be standard
Small UI issue, the app had inconsistent icon usage. It is now consistent throughout the app.
What's NewImprovementNov 27, 2025
Ad generation capability Now Available
We can now generate ads using business profiles, competitor messaging, proven ads and more
What's NewFeatureNov 27, 2025
Email sending to team invites Resolved
Emails to invite users to an organization were not sending, this has been fixed
What's NewBugNov 26, 2025
Impersonate user (admin only)
Admin users can now impersonate other users to see their view of the app for fixing bugs or issues
What's NewFeatureNov 26, 2025
Filter task results by task template
Task results can now be filtered by task template to show results for a specific template making follow-up checks quicker and easier
What's NewFeatureNov 26, 2025
Redirect on login
After a user logs in they are redirected to the page they were previously using
What's NewImprovementNov 26, 2025
Updates to workbench chat processing
Improved chat processing for additional language patterns for confusion, frustration and more
What's NewImprovementNov 18, 2025
Account dashboard shows a Pending Approvals Banner when required
Account dashboard shows when an account has pending approval requests, with a banner above the Budget and Goal cards
What's NewFeatureNov 18, 2025
Dedicated Approval Inbox on the Automations tab
When running automations you now have a tab to make changes easy to review and approve or reject
What's NewFeatureNov 18, 2025
Universal Approval Inbox on Accounts dashboard
Task executions that require approval are now displayed in a unified inbox on the accounts dashboard. You can apply, single, bulk or filtered changes across multiple accounts
What's NewFeatureNov 18, 2025
User organization cleanup
Some users did not have associated organizations created. This prevented some features from working and has now been fixed.
What's NewBugNov 18, 2025
Account profile available
The first iteration of the profile tab shows which campaigns we have classified as branded / unbranded or competitor, and allows the user to update the classification. Classifications are used elsewhere in the app for analysis
What's NewFeatureNov 12, 2025
Workbench AI analysis and recommendations
Major upgrade to ai analysis and recommendations in workbench, to generate more robust, meaningful and actionable recommendations
What's NewImprovementNov 12, 2025
chat button fix Made Better
The new chat button was not working as expected, this is now resolved
What's NewBugNov 10, 2025
Currency consistency in UI
Non USD accounts saw inconsistent currency formatting, this is now resolved
What's NewBugNov 10, 2025
Templates now show task descriptions
This makes it easier to understand what each task does and what it will do when it runs
What's NewImprovementNov 10, 2025
General Setting Improved
Previously General settings was largely placeholder, now it is fully implemented and includes notificaion and account settings
What's NewImprovementNov 10, 2025
Chat function upgrade
Chat struggled with short or vague queries. This has been significantly improved with more context aware responses and better pattern recognition.
What's NewImprovementNov 10, 2025
Fix to template upcoming schedule date views
Date views were missing or not showing the correct schedule, this is now resolved
What's NewBugNov 7, 2025
Fix to team users screen
Listing users and sending invites was not working as expected, this is now resolved
What's NewBugNov 7, 2025
Campaign and other exclusions to tasks in templates
Now you can exclude campaigns and other elements from being acted on by a task in a template
What's NewFeatureNov 3, 2025
Header stats updated to be more meaningful
Now showing next execution, pending approvals and acceptance rate in the template header stats
What's NewFeatureNov 3, 2025
Template search Resolved
Fixed the search functionality across all template views to ensure it is working as expected
What's NewBugNov 3, 2025
Fix to template visibility for some users
A highly unusual bug was causing some users not to be able to link templates to accounts. This is now resolved
What's NewBugNov 3, 2025
Template change history view Now Available
you can easily view all data changed by the app, the task that triggered the change and the data on which the decision was based
What's NewFeatureNov 3, 2025
Column numberformatting in workbench
Some numbers in workbench were not being formatted consistently, this has been fixed
What's NewBugOct 30, 2025
Workbench drill down fix
Workbench item drill down for keywords, device type and time comparisons had an issue that is now resolved
What's NewBugOct 30, 2025
Workbench item column selector UI improved
The column selector modal now opens with currently selected columns collapsed to make avaialable selection easier to read
What's NewImprovementOct 30, 2025
Workbench column selections saved across devices
Workbench item column selections are now saved across devices for a user
What's NewImprovementOct 30, 2025
Filtered and overall totals displayed in workbench
If a workbench item contains filtered rows both filtered and overall totals are now displayed in the workbench
What's NewFeatureOct 30, 2025
Workbench total calculation fixes
Fixed a bug where workbench calculations for some totalswere not being displayed correctly
What's NewBugOct 30, 2025
Recommendations in Workbench
Display recommended actions in workbench when approval is required, show status and actions to take
What's NewFeatureOct 30, 2025
Run all template tasks in a single click
Run all template tasks in a single click with a confirmation modal to show the steps and the results
What's NewFeatureOct 30, 2025
33 new Task capabilities added to the platform
33 new Task capabilities added to the platform to help you automate your campaigns more effectively
What's NewFeatureOct 30, 2025
Restructure template steps to be in impact order
Template steps now follow an 'order of impact' hierarchy to ensure the most impactful steps are executed first
What's NewFeatureOct 30, 2025
Workbench item archive fix
Fixed a bug where workbench items were not being archived correctly
What's NewBugOct 30, 2025
Template menu option available to all users
Made accessing templates easier for all users
What's NewImprovementOct 14, 2025
Added exclusion periods to tasks in templates
To avoid accidentally acting on a new element in a campaign added an optional exclusion period so that new elements have time to accumulate data
What's NewFeatureOct 14, 2025
Templates - implemented version control and Cloning
Action templates now have version control and cloning functionality so you can choose a version of a template to use, use upgrades, of clone your own version
What's NewFeatureOct 13, 2025
Template UI upgrades
Template UI has been updated to match the rest of the app
What's NewImprovementOct 13, 2025
Template upcoming tab shows next run dates
Upcoming tab now shows next run dates for each step grouped by date so you have full visibility of what is coming up
What's NewFeatureOct 13, 2025
Template run 'Results' reports outcomes of manual and scheduled activities
You can immediately see the result of any automation including changes made
What's NewFeatureOct 13, 2025
Dashboard now shows actual spend against budget
In the dashboard you have full visibility of actual spend against budget
What's NewImprovementOct 13, 2025
Dasbhoard Goal widget shows actual performance against the primary goal
At a glance visibility of the goal achievement and trend
What's NewImprovementOct 13, 2025
Dashboard update to show completed automations
Dashboard now shows completed automations and recommendations
What's NewFeatureOct 13, 2025
Budget management automation
Campaigns can now autopause when the budget is reached
What's NewImprovementOct 13, 2025
Currency helper to convert spend to different currencies
Currency is now handled throughout the app to map to the account currency
What's NewFeatureOct 13, 2025
OAuth bug fixes
Some users had problems with OAuth connections - this has been fixed
What's NewBugOct 13, 2025
Renamed 'Skills' to 'Automations' in the header navigation
Updated the navigation to better reflect the purpose of the tab
What's NewImprovementOct 13, 2025
Automated task roll out start
Build reusable task automations within templates that can be used to elimnate management effort and improve results
What's NewFeatureOct 13, 2025
Daily discovery of disconnected accounts
Daily discovery of disconnected accounts and labelled in accounts dashboard to ensure you are always aware of the health of your accounts
What's NewFeatureOct 13, 2025
account autodiscovery and label Made Better
The accounts dashboard now shows a new column with a label to indicate if the account is newly discovered
What's NewFeatureOct 13, 2025
Navigation fix in accounts
The navigation 'selected' underline did not show for budgets and tools - now fixed
What's NewImprovementSep 22, 2025
Accounts dashboard: faster loading and improved filters
Optimized data fetching and added priority/spend filters for quicker triage.
What's NewImprovementSep 22, 2025
Budgets - auto recommend from existing account bugdets
When creating an account budget the modal will now show the daily and monthly budget totals from the active campaigns in the account to make it easier to set a relaiable budget
What's NewImprovementSep 22, 2025
Bulk actions: set budget and goals across selected accounts
Introduced bulk budget/goal modals with selection-aware summaries.
What's NewFeatureSep 21, 2025
Changelog modal: header link and periodic freshness check
Added Updates link in header and 30-min freshness indicator.
What's NewImprovementSep 20, 2025
Budget modal: validation and clearer frequency labels
Improved input validation and clarified monthly/weekly/daily/lifetime descriptions.
What's NewImprovementSep 20, 2025
Goals: bulk create with batched backend processing
Supports multi-account goal creation via batched calls with safe limits.
What's NewFeatureSep 19, 2025
Account selection: hide/unhide and persistent state
Added per-user hidden account lists with quick toggle and clear-all.
What's NewFeatureSep 19, 2025
Search: debounce and filter sync
Implemented 300ms debounce and automatic filter sync with search term.
What's NewImprovementSep 18, 2025
Notifications panel: initial alerts and opportunities
Added sample alerts (budget/opportunity/success) and priority badges.
What's NewFeatureSep 18, 2025
UI: compact view with virtualized list
Compact mode with virtual scrolling for faster navigation.
What's NewImprovementSep 17, 2025
Performance: cache account summaries
Reduced dashboard time-to-first-render via cached summary responses.
What's NewImprovementSep 17, 2025
Error handling: standardized API errors in updates modal
Clear error messages and retry guidance when updates fail to load.
What's NewImprovementSep 16, 2025
Account list: stable sorting and tie-breakers
Improved sort toggling and deterministic ordering with tie-breaks.
What's NewImprovementSep 15, 2025
Navigation to Accounts Dashboard
Header 'back' functionality to enable navigation back to the Accounts Dashboard.
What's NewFeatureSep 15, 2025
Workbench: Search term drill-down
From all levels of the hierarchy enable drill-down to search-terms.
What's NewFeatureSep 15, 2025
Workbench: persistent column and view preferences
Saved user preferences for columns and view modes across sessions.
What's NewFeatureSep 14, 2025
Accessibility: keyboard navigation in filters
Improved focus states and keyboard operability across filter bar.
What's NewImprovementSep 14, 2025